The 55-year-old Mehbooba is daughter of Peoples Democratic Party (PDP) patron and former Union Home Minister Mufti Mohammed Sayeed while Beg is the son of Mirza Afzal Beg, the late leader who was instrumental in the Indira-Abdullah accord of 1975 which paved the way for the return of National Conference to power in Jammu and Kashmir after 22 years.
Aam Aadmi Party candidate, Tanveer Maqbool Dar, is the son of former Union Minister of State for Home, the late Mohammed Maqbool Dar.
The PDP chief had won the seat in the 2004 Lok Sabha elections but did not contest in 2009, when Beg managed to clinch the seat by defeating her party's Peer Muhammad Hussain by a slender margin of 5,200 votes.
This time, as she looks to wrest his seat, junior Beg will be wary of the challenge posed by Mehbooba as she enjoys an unbeatable record of never losing an election -- Assembly or parliamentary -- in south Kashmir since she made her poll debut in 1996.
The Anantnag Lok Sabha seat has 12.72 lakh voters of whom 6,01,688 are women.
But Beg exuded confidence about his prospects and said it is his performance as an MP which would see him through.
"I tell people that Mehbooba has also been in Parliament for five years. See how she utilised the MP-LAD funds. She now says she will take the issue of Kashmir and its people to Parliament, but people are witness to what she did when she had the opportunity," Beg said.
He claims to have articulated the wishes and aspirations of the people of the state in Parliament over the last five years.
"When I had the opportunity, I raised the issues of the hanging of Mohd Afzal Guru (Parliament attack convict), Pathribal fake encounter, autonomy and the uncertainty faced by the youth here," he said.
While Beg is counting on NC's alliance with Congress to fetch him the votes, PDP is targeting the tie-up claiming that the two parties were scared of it.
"It is weakness on part of both (NC and Congress). They have lost the battle even before fighting it," PDP chief spokesperson Naeem Akhtar said, adding that, "both the parties will sink together. We are hopeful about winning".
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