Axis Bank on Thursday launched AxisDirect, an online trading platform. This marks the private sector bank's entry into the retail broking business. AxisDirect is a product of Axis Securities and Sales Limited, a 100 per cent subsidiary of the bank. The portal can be accessed at www.axisdirect.in.
AxisDirect will offer multiple options for trading in cash, derivatives, IPO segments through NSE and BSE. Customers will also have the benefit of well-researched information about various corporate, access to independent third party research, stock research and analysis tools, and a host of innovative features and functionalities.
Shikha Sharma, managing director and CEO of Axis Bank, said the bank had tried to design and develop unique functionalities and make it easier for the customers to invest in.
"We have partnered with Tata Consultancy Services to develop this uniquely different platform. We will continue investing to ensure delivery of superior services and provide customers a one-stop shop solution for trading or investing," she added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app