In an effort to fight the growing competition and to attract new customers, Canara Bank on Saturday announced a new brand identity. | |
| The new logo, which depicts interlocking triangles "� one rich blue and the other a bright yellow "� was unveiled by Union Finance Minister P Chidambaram at a function in Bangalore. |
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| Created by brand consultants Ray + Kesavan WPP, the logo symbolises the bond between the bank and its stakeholders, which includes its customers, employees, investors, institutions and the society at large, bank executives said. |
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| Canara Bank Chairman and Managing Director M B N Rao said it had become imperative to rebuild the brand in order to attract and retain customers, who now had a variety of alternatives. |
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| "We also have to take into account post-2009 scenario when foreign banks will have access to more organic and inorganic growth," Rao said. |
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| He hoped that the new identity would particularly attract the younger generation. |
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