Apple outperforms Samsung in global smartphone market: Reports

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Samsung Electronics was outpaced by Apple in the fourth quarter (Q4) of 2021 in terms of global smartphone shipments, reports showed on Friday.

Apple surpassed its South Korean rival to become the top smartphone maker in the three months ending in December, with a 22 per cent market share versus Samsung's 18 per cent, according to market analyst firms Strategy Analytics and Counterpoint Research.

By shipment, Samsung shipped 69 million phones in the October-December period, while Apple shipped 80 million units thanks to strong demand for the new iPhone 13 series, released in September, in China and other markets, Strategy Analytics said.

Counterpoint Research estimated the shipment figures slightly differently at Samsung's 67.2 million units versus Apple's 81.5 million units.

Global smartphone shipments decreased 3 percent in the fourth quarter from the year-ago period to total at 365 million units, Strategy Analytics said, due mainly to chip shortages and manufacturing disruptions by the Covid-19 pandemic.

Data showed that Apple tends to perform better in the fourth quarter, helped by new iPhone launches that mostly happen in the second half of a year, reports Yonhap news agency.

In the October-December period of 2019, Apple had an 18 percent market share, the same as Samsung's, and its share jumped to 21 percent versus Samsung's 16 percent in 2020.

For the full year, however, Samsung maintained the top spot with a 20 percent market share, followed by Apple at 16.8 percent. Smartphone shipments rebounded to 1.36 billion units last year, up 5 percent from the previous year when global smartphone shipments contracted 8 percent on-year.

The report forecast the global smartphone market will grow " a mild 3 percent" this year as "component shortages, price inflation and Covid uncertainty will continue to weigh on the smartphone market during the first half of 2022, before the situation eases in the second half due to Covid vaccines, interest rate rises by central banks, and less supply disruption at factories."

Despite upward pricing pressure amid rising inflation and raw material costs, Samsung kept the prices for its latest Galaxy premium smartphones unchanged to cater to a wider audience.

Samsung's flagship Galaxy series normally sold 35-40 million units, but the Galaxy S21 series, which was launched in January last year, was believed to have sold less than 30 million units.