Labor's primary vote shrunk to 36% to the coalition's 35%, with minor parties and independents attracting nearly a third of voters, raising the prospect of a minority government.
Morrison, in a blitz of media interviews on Friday morning, said he could still win, and pointed to his economic competence.
"What I've demonstrated over these last three years - not everybody's agreed with me... and not everybody likes me - but that's not the point. The point is, who can manage the nation's finances to keep downward pressure on rising interest rates, downward pressure on cost of living?" he said on ABC News Breakfast, before campaigning in Western Australia.