Answers to last week's quiz (#184)

 

1. Name the rap song and the group that is linked to the fastest civil airplane in the world? This song became number two in the US Billboard Hot 100 last year.
   Far East Movement’s song Like a G6 refers to Gulfstream’s top of the line plane G650 
    
2. Which brand was associated with the “Zing Thing” ad campaign?
   Gold Spot. The brand was built by Ramesh Chauhan of Parle after Coca-Cola’s exit from India in 1977. 
    
3. Name the brand which is the first to sponsor a farm in the hugely popular social game Farmville. 
   McDonald’s 
    
4. Name this company that was founded by a husband- and-wife team during the end of Great Depression and first started operations in Area 51, a remote military base in Nevada. Today, one of the richest companies in the US owns it.
   The Government Employees Insurance Company (GEICO), now part of Berkshire Hathaway, was founded by Leo Goodwin and his wife Lillian in 1936 
    
5. This company, the world’s largest in its category, recently changed its logo for the first time in its 40-year history. Since it is now a well-known brand, it has made its logo a wordless one. Name it.
   Starbucks 
    
6. Retailer Vivek & Co has been credited with pioneering an idea in Chennai that goes back to 1977, and is practised even today? Name the idea.
   New Year sales 
    
7. Why is the positioning — “It melts in your mouth, not in your hands” — significant to the advertising and marketing world? Also, name the brand and the author of this punch line. 
   This M&Ms ad, authored by Rosser Reeves in the 1960s, was the first to represent the concept of USP, a term that was also coined by Reeves 
    
8. What is the term used to describe equipment placed on or near the streets such as bus shelters, signs, benches and kiosks. This is a medium for outdoor advertising too? 
   Street furniture 
    
9. Connect the yellow portrait frame with Alexander Graham Bell, and what do you get? 
   The National Geographic Society of which Bell was the second president. Subsequently, his son-in-law GM Grosvenor became its president and now it continues to be run by the Grosvenor family. 
    
10. Identify the brand, and name its three advertising mascots one of which is captured in this visual
    
    
    
    The Budweiser Frogs are three life-like puppet frogs named “Bud”, “Weis” and “Er” who began appearing on American TV commercials for the beer during Super Bowl XXIX in 1995

There were two all-correct entries for the strategist quiz #184. The winners who will receive a copy of The living dead: Switched off, zoned out are Ankita Verma, New Delhi and Murthy V S, Nellore. Ankita Verma also wins Rs 2,000.