Answers to last week's quiz (#046)

1. Who is collaborating with the Indian Space Research Organisation (ISRO) to launch a prototype of the world's cleanest vehicle that will run on hydrogen and leave behind nothing more than a trail of water vapour?
   Tata Motors
   
   
2. Which famous advertisement depicted Big Blue's workers as faceless Orwellian drones? This ad launched a revolutionary brand.
   1984, Apple's advertisement
   
   
3. What was branded Wanadoo?
   The ISP division of France Telecom. It changed to Orange on June 1, 2006, to simplify its branding.
   
   
4. Which building's architecture inspired Nita and Mukesh Ambani to build the world's largest and expensive home in Mumbai?
   The interiors of the spa at New York's Mandarin Oriental Hotel. The couple consulted with architecture firms Perkins and Will and Hirsch Bedner Associates, the designers behind the Mandarin Oriental, to build their 27-storey dream home in Mumbai.
   
   
5. Which country is considered the most networked economy in the world?
   Denmark, according to the World Economic Forum report
   
   
6. Name the airline that has one of its upper classes called President.
   Aeroflot, the Russian airline
   
   
7. Who uses the registered base line "We're all business"?
   Aresty Institute of Executive Education "" Wharton Business School, University of Pennsylvania
   
   
8. What is distinctive about these brands Kriollo, Arriero, Domingo, Puerrto, Monti, Demonte and Portobelo?
   Chocolate brands produced by A Korkunov, a Russian company. These are all names of historical places in various countries where cocoa beans are grown.
   
   
9. Identify the founder of a world renowned brand who worked as a farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, rail yard fireman, insurance salesman and service station operator for Standard Oil, before he set up his business.
   Harland Sanders, the founder of Kentucky Fried Chicken (KFC)
   
   
10. What is common to thermos, cornflakes, cellophane, yo-yo and escalator?
    They were all originally brand names and as they became generic to their categories, they lost their trademark protection

There were 14 all-correct entries for the strategist quiz # 46. The winners who will receive a copy of Des Dearlove's The Richard Branson Way are: Manoj Kumar, Begusarai; Ranjit Kamat, Mumbai; Anita Ramkumar, Bangalore; Abhijeet Kulkarni, Noida; Sukanya K, Mumbai; Shivkumar Kannan, Bangalore; Raghu Gopalan, Bangalore; Ritesh Somani, Kanpur; R Yogesh Kumar, Hyderabad; and Bharat Kumar, Chennai. Manoj Kumar also wins Rs 2,000.