Answers to last week's quiz (#331)

1. What is the connection between Benjamin Franklin and a company that was established in the late 1950s by Grumman Aircraft Engineering Co, a company known for military aircraft production?
   The Gulf Stream. Intrigued by the fact that ships could travel faster eastwards across the Atlantic to Britain then they could on the return trip, the British treasury commissioned Benjamin Franklin to investigate this. He along with veteran mariner Folger made the first map of this current showing its origins from the gulf of Florida and called it the Gulf Stream. When Grumman developed a marketable business aircraft it named it after the Gulf Stream, the current that flows along the coast of Florida, which was a favourite vacation spot for Grumman executives.
    
2. What has a popular advertising campaign that was launched in the 60s with the punch line "Schhh…You-Know-who" got to do with a Swiss watchmaker?
   This was an ad for the Schweppes brand. It was founded by a Swiss watchmaker Jean Jacob Schweppe in 1783. He was the first to perfect a process for manufacturing the world's first carbonated mineral water. This invention helped start the soft drink industry.
    
3. Who said this about whom, "I met him at a dinner party in 1959, he was rolling on the floor laughing at his own jokes and I thought, that is my kind of guy- I do the same thing"? The two of them are still together and run one of the most highly priced companies despite residing in two different cities.
   Warren Buffet describing the first time he met his long time partner and adviser Charlie Munger.
    
4. These draught horses, originally from Scotland, were first used by a brand's founders to celebrate the repeal of Prohibition in the US way back in 1933. Recognising the advertising and promotional potential, even today these horses travel all round the US for promotional activities and return to their company's head quarters. Name the brand and the horse breed?
   The Budweiser Clydesdales.
    
5. Name the slogan, which the ad agency Nexus Equity came up in the 1990s to reflect a real man, rather than a larger -than-life character which was the norm then.
   The Complete Man slogan for Raymond was coined by Nexus Equity.
    
6. What is the term used to describe a corporate-takeover strategy with which a third party poses as a white knight to gain trust, but then turns around and joins with the unfriendly bidders?
   The Lady Macbeth Strategy.
    
7. A Swedish draughtsman wanted to fit a table, sold under the brand name Lovet, into his car. In order to do so, he cut off the legs off his table and then reassembled the table at home. He then discussed the idea with his employers which then built its entire business around the concept, launching its first piece in the mid 1950s. Name the person and the company he worked for.
   Gillis Lundgren, a Swedish draughtsman at IKEA, is said to be responsible for giving birth to the flat pack furniture industry. He developed the idea while he was trying to fit a table into his car. He cut off its legs so he could fit it in the car and then reassembled the table at home. He discussed the idea with his employers at IKEA, which then built the entire business around the concept, launching its first piece in 1956.
    
8. This company was set up in 1938 and named after its founder. It manufactured parts for gas masks during World War II. After the war, its founder turned attention towards making a peace time product. While doing so, he discovered a way of turning polyethylene slag , a byproduct of crude oil refinement, into a strong, resilient, grease free plastic and gave it his name. Name the person and the brand.
   Earl S Tupper, the founder of Tupperware.
    
9. Which company's base line is "We fuel Amazing"?
   Cairn.
    
10. What is common to these and give the original name of the company that is represented by the first logo?
    FAO Schwarz, Apple store, the head quarters of Estee Lauder & the Icahn enterprises are located in the General Motors Building in New York. FAO Schwarz was founded in 1862 under the name "Toy Bazaar" by German immigrant Frederick August Otto Schwarz.

 

There were 13 correct entries for quiz no. 331. Padma Chellappa from Kodambakkam, Chennai, Rs 2000. Winner was chosen by drawing lots.