Answers to last week's quiz (#369)

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Strategist Team New Delhi
Last Updated : Aug 18 2014 | 12:02 AM IST
  1. Connect EW Scripps Company's motto, which was adapted from Dante, "Give light and people will find their own way," with the Beatles song Lovely Rita, and name a person who was instrumental for an invention he introduced during the 1930s. It contributed a major part to an industry whose turnover was Rs 4.13 billion in 2013.

    Carl C Magee was instrumental in introducing the first Parking Meter in the city of Oklahoma in 1935. He was the one who suggested the motto for EW Scripps & Company. The Beatles song Rita is about a traffic warden or Meter maid. They are the ones that mind parking meters. The size of the parking management market in 2013 was estimated at $4.13 billion.
     
  2. While studying business at Columbia University in the 1910s, this person was struck by the spread of modern food retailing techniques, including product distribution, self service shopping and the first supermarkets. Later in the early 50s, his wife's advice, "Why don't you continuously fill milk into the tube and then seal it through the milk, in the manner of stuffing sausages, to prevent oxygen from entering," led to an innovation in the world of packaging. Name the person and his invention.

    Sweden's Reuben Rausing, who along with his associate Harry Jarund invented the Tetra Pak, which revolutionised the packaging and preservation of milk and other liquid foods
     
  3. After visiting Sony in the 1980s and admiring the zealous, uniformed staff, the CEO of this company pitched to his own employees on adopting a mandatory look. A rip-stop nylon jacket with unzippable sleeves that could also make a vest. He was booed off the stage by his own staff. Today the same clothing has become iconic. Name the CEO and the company.

    Steve Jobs. He tried introducing the Apple Fashion Line in 1986. It failed then and has become fashionable now.
     
  4. Which Indian company's CSR campaign is aptly called 'Haathi mere Saathi'?

    The Kerala-based Muthoot Group. Its Finance company has operations pan India.
     
  5. Whose baseline reads, "The way the Earth connects"?

    Star Alliance.
     
  6. The Book titled Bitter Brew chronicles the rise and fall of a very famous business group. Name it.

    Bitter Brew written by William Knoedelseder chronicles the rise and fall of Anheuser-Busch.
     
  7. Superstar Rajnikanth is known for his hit movieBaba. Which company plans to trade under the stock symbol BABA on NYSE?

    The Chinese e-commerce giant Ali Baba.
     
  8. What is the Kafala system?

    The kafala system (sponsorship system) is a system used to monitor construction and domestic migrant labourers in Lebanon, Saudi Arabia, Jordan and the small Arab States of the Persian Gulf. This system, considered inhuman, requires all unskilled labourers to have an in-country sponsor, usually their employer, who is responsible for their visa and legal status. Bahrain is the only country that has repealed it since 2008.
     
  9. What is the opposite of Showrooming? Showrooming is a practice where shoppers evaluate merchandise in stores and then head online to purchase them.

    Webrooming. It is a consumer practice of researching goods online and then going to a brick-and-mortar store to buy them.
     
  10. Whose logo is this?

    Microsoft Studios is the video game production wing for Microsoft, responsible for the development and publishing of games for the Xbox, Xbox 360, Xbox One, Games for Windows, Steam, Windows Store, and Windows Phone platforms.

There were 19 correct entries for quiz No. 369. Delson Roche from Goa wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.

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First Published: Aug 18 2014 | 12:02 AM IST

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