Answers to last week's quiz (#367)

1. To eliminate the use of hazardous chemicals in the creation of its products by 2020, this company has created an enormous database of materials and turned it into an index for the industry it operates in. It has released an app, which helps companies measure the environmental impact of using different materials. It worked on this programme along with NASA and the State Department. Name the app and the company.
   
   Nike. Its app christened Making, gives designers access to eight years worth of scientific research and analysis of products. It developed an in-house sustainability index, from a gigantic database of scientific research and analysis of the life cycles of products.
    
2. Who has set up a separate company called Fiora Hypermarkets, and why?
   
   Tata run-Trent Hypermarkets has created a separate company called Fiora to run its hypermarket stores in states that don't allow foreign investment in multi-brand retailing, such as Gujarat and Tamil Nadu. Tesco is the only international chain to have entered India's multi-brand retailing sector with a 51% stake in a JV with Trent.
    
3. Who feels that in a world where the rate of return on capital (r) is greater than the general rate of growth (g) then the society will be doomed to an ever greater concentration of wealth and inequality?
   
   Economist Thomas Piketty. This is his postulate that has been published in his new book, Capital In The 21st Century which is taking the economics world by storm.
    
4. The company, which manufactured the boots worn by Armstrong and his fellow astronauts for the moon mission in 1969, has launched a limited edition of the space boots in the form of sneakers. Its sneakers are a homage to the 45th anniversary of the first moonwalk. Name the company and the branding of the footwear.
   
   G.E. The sneakers called the "Missions" were designed with Android Homme, a luxury footwear company in Los Angeles and will be available through the menswear retail site Jack Threads.
    
5. The co-founder of this company made little secret of his contempt for selling to big businesses. Once he even referred to the customer company CIOs as chief information "orifices", through which all orders must pass. He felt that the best way for his company to prosper was to focus on the consumer. Name this person.
   
   Steve Jobs. Contrary to his beliefs the present CEO of Apple, Cook has signed up a deal with IBM to serve corporate customers.
    
6. This product introduced in North America in 1970s is now being sold in India too. It was given a new name when introduced partially to avoid the negative connotations of rape. Name it
   
   Canola Oil.
    
7. What is the term that is used to describe this phenomenon: Millennials under 30 creating wish lists, both to engage with brands and for fun online, with no intention of actually buying? The phenomenon broadly refers to browsing for things you won't necessarily buy. It's a form of transaction-free online window shopping.
   
   Fauxsumerism.
    
8. An American real-estate developer, rancher and viticulturist was also an  inventor of an important part for the automobile and was referred to by Marge, Homer Simpson's wife in one of the episodes. This lady was granted a patent for her invention in November 1903. Name her and the invention.
   
   Mary Anderson inventor of the windshield wiper. She invented it much before Henry Ford came out with his Ford Model A.
    
9. Who uses the baseline "Welcome to Possible."
   
   Mindtree Software Company.
    
10. Where will you find these and what are they used for? You have to get the answers for all the three images correctly.
    
    These are identification marks on the left hand side of the rupee notes on the front side which is in raised print (intaglio) to help visually challenged people identify them. A triangle for Rs 100, square for Rs 50 and a rectangle for Rs 20 notes are used respectively.

There were 30 correct entries for quiz No. 367. Sudhir Ranjan Maheto fromBhubaneswar, Odisha, wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.