Answers to the Strategist quiz (#349)

1. The following is a list of prospective owners: Murugappa Group, GMR Group, Uday Kotak, Kishore Biyani and Abhishek Bachchan. In what are they investing?
   Teams for the upcoming Pro-Kabbadi League that will follow a similar model as the IPL.
    
2. Which airline in the late 1990s broke the great circle "distance without landing" record for an airliner by flying eastward from Boeing Field, Seattle to an Asian destination?
   On April 2, 1997, a Malaysia Airlines -200ER named "Super Ranger" broke the great circle "distance without landing" record for an airliner by flying eastward from Boeing Field, Seattle to Kuala Lumpur, a distance of 10,823 nautical miles in 21 hours and 23 minutes.
    
3. Initially this business group launched this program, LOUD (Live out ur Dreams) as an online contest across eight Indian business schools. Now it has become a part of its talent recruitment process. Name it.
   Godrej.
    
4. With which product are the following related - Baby Powder, New Car, Dirt, Fresh Air, Soap, Tulip and Smoke?
   Names of Crayola's magic scented crayons. Generally the company solicits names from its customers.
    
5. The co-founder of a well knows VC firm once in his earlier companies had to build peace between his warring engineering and the customer sales and support divisions. He drew inspiration from a movie starring Barbara Harris and Jodie Foster, where mother and daughter make peace by switching places. He applied the same strategy in his company and succeeded. Name the person and the strategy.
   Ben Horowitz, co-founder, Andreessen Horowitz. He calls his strategy the Freaky Friday Management technique.
    
6. Which retailer's returns and exchange policy is "Don't Love it, Don't Worry"?
   Nordstrom.
    
7. Which brand had to reword its slogan "nothing sucks like ____" when it raised a few eyebrows in the US market?
   Electrolux.
    
8. Who is using the baseline Get Closer for all its branding?
   The London City Airport.
    
9. Apart from being celebrities what is common to Hrithik Roshan, Malaika Arora and Bipasha Basu?
   They have entered e-commerce business with private labels.
    
10. Whose logo is it and what is the connection between this logo and an inventor who noticed his wife's washed underwear billowing upwards as it hung over the fire to dry?
    

Canson, a French paper making company that was founded in 1557 and later owned and run by the Montgolfier family. Montgolfier got the idea of the hot air balloon when he noticed his wife's washed underwear billowing upwards as it hung over the fire to dry. The logo of Canson is a stylized Hot air balloon.

There were 20 correct entries for quiz no. 349. S Malathi from Chennai wins Rs 2000. Winner was chosen by drawing lots.