Answers to the Strategist quiz (#380)

1. The child's bank now known as Child & Co is a formerly independent private bank that is now owned by The Royal Bank of Scotland. It is considered the oldest bank of London that was founded in 1664. What is the significance of this bank in a classic historical novel published in the 1850s?
   
   It was the model for the Tellson's bank in Charles Dickens' Tale of Two Cities that was published in 1859
    
2. In today's business world this acronym GAFA is gaining prominence. What does it mean?
   
   GAFA is an acronym for the brands that exemplify platform thinking at scale: Google, Amazon, Facebook, and Apple. They prove that the design of desirable experiences can allow a company to profitably extend across multiple sectors. GAFA brands also share an identifiable trait - a log-in that provides access to a personalised ecosystem of offerings within a single branded space.
    
3. This company was created in the early 2000s in Cincinnati, US, to find ways to generate word-of-mouth and advocacy across a targeted network of influential consumers. It had a panel of 6,00,000 women who had children under 19 years old and 2,50,000 teenagers 13-19 years old. All of them volunteers who were compensated with occasional free product samples or coupons. Name the company, its founders and current owners.
   
   Tremor was founded by Procter & Gamble in 2002. The objective was to evolve into a fully immersive, marketing solution that creates engagement between brands and people. The Dentsu Aegis ad network bought it from P&G in 2014.
    
4. Which company is brewing controversy over its decision to change its official slogan to "Holy Crap, We're All Gonna Die"?
   
   CNN.
    
5. Name the Android-based phone brand, which is one of the first leather clad phones to use ostrich leather.
   
   The Aster range from Vertu.
    
6. This architect's invention used in construction helped save Sears Roebuck & Co $10 million in steel costs when it built the famous Sears Towers. In his honour a sculpture of his bust can be found at the lobby of this building, which is now called the Wills Towers. Name him.
   
   Fazlur Khan, the famous architect and inventor of the bundled tube system for construction. He was a from Bangladesh and was called the Einstein of Structural Engineering.
    
7. What is the term used to signify the competitive advantage that one company has over other companies in the same industry? Also name the person who coined it.
   
   Economic Moat. It was coined by Warren Buffet.
    
8. Name the ex-CEO of one of the world's largest entertainment companies who said this, "Succeeding is not really a life experience that does that much good. Failing is much more sobering and enlightening experience".
   
   Michaeal Eisner. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.
    
9. Whose biography is titled, "Thunder Unbottled"?
   
   Ramesh Chauhan, chairman of Bisleri and creator of Thums Up, Limca & Gold Spot.
    
10. This gesture is the logo of a brand. Name the brand and also the person who introduced the gesture. Please note the brand and the person are not connected.
    
    
    The brand that uses this gesture as its logo is Urzza, the energy drink from Bisleri. Ronnie James Dio, who sang with Black Sabbath and Rainbow before forming his own band, was partly responsible for it becoming a common symbol among metal fans. Now commonly seen at rock concerts, the index finger and the little finger are upright and the thumb is clasped against the two middle fingers. It has different meanings depending on the context and positioning of the fingers.

There were 39 correct entries for quiz No. 380. Nanditha Vinayak Prabhu from Bengaluru, Karnataka wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.