Answers to the Strategist quiz (#435)

1. The inspiration for the invention of this brand in the 1920s came from a boy's indecision at a confectionery store in the state of Iowa, who wanted to buy an ice cream, but then changed his mind and bought a chocolate bar. The owner, Mr Nelson inquired as to why he did not buy both. The boy replied, "Sure I know-I want 'em both, but I only got a nickel." After the incident, Nelson worked around the clock experimenting at his home and invented this. Name it.
   The Choco bar or chocolate coated Vanilla bar. Christian Kent Nelson, a schoolteacher and candy store owner invented it in 1921. Initially they were called I scream bars and later changed name to Eskimo pie. Today it is owned by Nestle
    
2. The members of this group belong to the Maval tehsil from a state in India and come from a line of trained guerrilla soldiers. Their guerrilla warfare is still studied in military schools and their _____system is studied in business schools. Fill in the blank and name this group.
   The Dabbawalas of Mumbai.
    
3. What is one of the key brands or service lines of a company called Intrasoft Technologies Limited?
   123 Greetings and 123 Stores
    
4. Which brand's punch line in Hindi reads: Jhat pat pakao, aur befikr khao?
   Patanjali Ayurved's instant Noodles brand.
    
5. Which brand is a major sponsor of Boiler Room's Stay True Journey series? Boiler room is the world's leading community of underground music fans.
   Ballantines.
    
6. This company from the aviation industry has changed significantly its staff uniforms. Using wearable tech with LED lights and built-in sensors, it has changed that way its key employees work. They have "built-in microphones so that engineers, crew and pilots can talk to each other. The cabin crew uniforms are dotted with LEDs on the shoulders that show your flight number and destination. Engineer uniforms have LEDs in the hood to help light up work areas and built-in video cameras so that information can be easily shared with other engineers. Name it.
   EasyJet.
    
7. This brand was used by Captain Robert Falcon Scott, known for his infamous Antarctic expedition in 1912, Sir Winston Churchill whilst he was Chancellor of the Exchequer in 1924, HM Queen Elizabeth II for her honeymoon and Sir Edmund Hillary when he ascended to first base camp in his conquest of Everest in 1953. Name it.
   Globe Trotter brand of Luxury suitcases. It is also featured in the latest Bond movie Spectre
    
8. In business what does the term a cold eyes review mean?
   A review or evaluation of a proposal or project by someone who is unfamiliar with the subject matter.
    
9. The Lyf brand is supposed to be out in the market from this Diwali. What is all about?
   'Reliance Jio's 4G handsets being sold under the Lyf brand.
    
10. Identify the brand from its logo.
    

A.T. Cross, the writing instruments and Accessories Company.

There were 12 correct entries to quiz No 435. Kazmi Kausar from Barabanki, UP, wins Rs 2,000. The winner is based on the first correct entry received.