 "Cannes 2013: Taproot opens account with a bang")
Creative hot shop Taproot, now part of the Dentsu India Group, walked away with two gold lions in the outdoor category invigorating the Indian camp after three days of a rather mixed performance at the Cannes Festival of Creativity.
Taproot bagged the gold trophies for its Times of India campaign on farmer suicides. There were no silvers for Indian agencies, but three bronze lions that went to Grey for DHL and Duracell, and O&M for Philips.
Meanwhile, there was more good news for the Indian camp, with 19 shortlists in the design category. However, radio joined the league of mobile and creative effectiveness with no shortlists at all for Indian contingent.
As things stand now, Taproot leads the metals tally for India with a total of 14 points, followed by O&M and Grey with six points each, Publicis with five points and BBDO and DDB Mudra with three points respectively. This tally excludes shortlists and takes into account only the metals won by agencies so far.
Taproot bagged the gold trophies for its Times of India campaign on farmer suicides. There were no silvers for Indian agencies, but three bronze lions that went to Grey for DHL and Duracell, and O&M for Philips.
Meanwhile, there was more good news for the Indian camp, with 19 shortlists in the design category. However, radio joined the league of mobile and creative effectiveness with no shortlists at all for Indian contingent.
As things stand now, Taproot leads the metals tally for India with a total of 14 points, followed by O&M and Grey with six points each, Publicis with five points and BBDO and DDB Mudra with three points respectively. This tally excludes shortlists and takes into account only the metals won by agencies so far.
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