Marketing domain tops MBA summer placements at IIT-Kanpur

Almost half the 2015-17 batch was offered internships in marketing by brands like Lava, Godrej, Nielson, ACC and Idea

The marketing domain has topped the MBA summer placements at the premier Indian Institute of Technology, Kanpur (IIT-Kanpur).

Almost 50 per cent of the 2015-17 batch students participating in the summer placement process were offered internships in marketing by brands, including Lava, Godrej, Nielson, ACC and Idea Cellular.

The domains of consulting & strategy and operations followed next with 14 per cent each of the offers made to students.

Analytics and finance accounted for 11 per cent and 9 per cent respectively of the total offers made during the summer placements to the MBA students.

IIT-K witnessed participation from 30 companies. Around 20 percent of the students bagged multiple offers during the process.

The first time recruiters at the MBA summer placements included marquee names, such as Godrej, ACC, Indiamart, Nielsen, Arvind Mills and Idea. Other key recruiters were Boeing, Bharat Petroleum, Tata Motors, Policy Bazaar and Deloitte.

According to an IIT-Kanpur press communique, some of the companies also offered Capstone projects in conjunction with internship to students. Capstone is a multi disciplinary independent research project.

The summer placements occur on a rolling basis starting from September. A good summer placement is reckoned as a precursor to a good final placements; hence, due diligence is maintained.

In all, there were 34 students participating in the summer placements received 42 offers with the average stipend of about Rs 33,000. The highest stipend stood at Rs 1,10,000.

The 2015-17 batch possessed experience in industries like IT (35 per cent), manufacturing (15 percent), government sector (6 percent), education (6 percent), besides energy, power and telecom.

The students had prior work experience ranging from 0-11 months to over 36 months with 35 percent holding experience of 12-23 months, followed by 29 per cent (0-11 months) and 21 percent (24-35 per cent).