Multiple social channels help Indian car brands

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Among passenger car manufacturers, most of the Indian players have a dedicated social channel for each car brand.

This is in sharp contrast to their global counterparts, which usually have a single social channel for India that led to the low owned-media buzz.

In the world of social media, brands either pay for buzz (ads), own space to create the buzz (their online official pages), or hope for the most coveted form of buzz - earned media. When social media users voluntarily discuss a brand, it is earned media - the measure of its relevance to an online audience.