New Creative Head - Art for Rediffusion-Y&R

Rediffusion - Y&R has strengthened its creative team by roping in Parag Shahane as Creative Head – Art. Shahane has worked on brands such as Union Bank, MTDC, Pepsi, Sunsilk, amongst others. He has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for three years. Neville Medhora, Vice President, Rediffusion - Y&R said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.” Shahane said the scope of work that most of Rediff’s brands have to offer is remarkable as it has built some great iconic brands .