The Strategist Quiz #052

 

1. Tsunami, Kilo, Orion and Voodoo are subrands of which product?
   
    
2. This company was the first to experiment with a female model as a brand ambassador for its campaign in an Islamic nation. "The Jazz Girl" concept which it introduced became something of a trend for other brands to follow. Name the company and the product.
   
    
3. A former marathon runner has designed shoes officially known as the "wet grip" shoes. This master craftsman uses ground rice husks and embeds them in the rubber soles of the racing flats. This helps absorb water and provide better traction. They are being custom-made only for a few runners for the 2008 Olympics. Name the person and the company he works for.
   
    
4. Who is the world's largest contract manufacturer of electronics?
   
    
5. Which pioneering brand launched its services on July 4, 1996?
   
    
6. Which airlines was the first to introduce in-flight gambling?
   
    
7. For which brand did the famous singer Talat Mehmood sing a jingle in the early 1950s?
   
    
8. Who owns Antrix Corporation?
   
    
9. When and which public sector bank was the first to launch Visa card in India?
   
    
10. Who manufactured a failed two-wheeler brand called BSA Bond in India?

Ten all-correct entries will receive a copy of Patrick Lencioni's Death by Meeting, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 25 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.