The Strategist Quiz (#112)

 

1. Which company’s celebrity chief of marketing who lasted only for 10 months set up a “trend office” in New York to track developments in home furnishings and apparel and was instrumental in launching a fashion line by the name Metro7?
    
2. Which brand has set up a worldwide fund that has been working with the Girls Scout of the USA to help young girls counter idealised beauty images? 
    
3. The CEO of this European company became a national hero and legend in his country. However, his expansion programme in television and personal computer manufacturing brought financial problems commensurate with the size of the company in the late 1980s and he committed suicide. Identify him and the company. 
    
4. Complete this. The ________ Mercedes Art Car is known by the abbreviation _______ car which is considered the most revolutionary vehicle since the Mini. 
    
5. These two rival companies first entered into an arrangement with the object of preserving each other’s sources of palm oil supply during the 1920s. Subsequently, this turned into a merger and resulted in a boom in palm oil production in Congo and the Solomon Islands. Name the two companies involved and the merged company’s current name. 
    
6. Project Arrow is the name for which government department’s programme to provide new technology-enabled service to the common man? 
    
7. Which brand founded a customer loyalty programme called the Aristocracy Club in India? 
    
8. Who owns the pet insurance company, PurinaCare? 
    
9. Which soap brand was launched with the theme: “Ek Tukda Chand Ka (A piece of the moon)”? 
    
10. Identify the logo.
     

 

 

 

Ten all-correct entries will receive a copy of Anil Mishra and Ruchi Gupta’s Customer Service in Retailing, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 2 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.