The Strategist Quiz (#113)

 

1. With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand. 
    
2. This brand was founded by a carpenter in 1895 whose wife gave it a name by which it is popular even today. Five years later, he sold it for just $450. Advertisements in the 1900s proclaimed it as “America’s most famous dessert”. Identify it. 
    
3. The foundation of this bank is associated with George Woods, one of the former presidents of World Bank, and an eminent Indian who instituted the Forum of Free Enterprise in India. Name it. 
    
4. This watch brand shares its name with an Indian biscuit brand. It was inspired by the super-charged race cars of the 24 of Le Mans and is the first square-cased, water-resistant watch. Name it. 
    
5. Which is the only magazine in English that has not published any advertisements — other than its own? 
    
6. Name the cosmetics brand founded by this South African marketing legend who claims to have got his first lessons in marketing and CRM when he became a gambler at a very young age. 
    
7. Which sportsman endorsed an aftershave brand called Six Love and why was it named so? 
    
8. Which popular term was contributed by a former Swedish bank called Kreditbanken? 
    
9. Which company’s “customer-managed” marketing programme is named Tremor? 
    
10. Identify the logos of the companies that have now merged. 
    

Ten all-correct entries will receive a copy of Joe Tidd, John Bessant and Keith Pavitt’s Managing Innovation, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 9 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.