The Strategist Quiz (#183)

 

1. Which company, known for its innovativeness, inserted chips with an audio message in newspapers and used Heli-banners in Mumbai to attract people? 
    
2. Which movie has got these linked: Oakley3D glasses, Quorra Platform sandals, Monster’s iPod docks and Coke Zero? 
    
3. A new-age company has borrowed the direct sales model of Avon Products, supply chain management of Toyota Motors, Dell’s customisation techniques and Amazon.com’s ease of shopping. Name it. 
    
4. During the 1960s, Sonia Gandhi, Maneka Gandhi and Morarji Desai had a common profession (not politics). What was it? 
    
5. Which brand in the 1920s ran this line “A cherry tip for your ruby lips”? Later, it changed its positioning. 
    
6. Who coined “Idea” for the Birla-owned cellular phone services company? 
    
7. This company started its operations in 1894. Today, its flagship has a share of 70 per cent in the Indian market. It imports its raw material in latex form from Afghanistan and processes it in Mumbai. Name it. 
    
8. This designer’s clothes had an aeroplane on the label and silver propellers for buttons. Name the person who sold this line in Macy’s during mid 1930s? 
    
9. Name the person who modelled for Rexona soap at the age of 13 during the 1960s, and also authored a coffee-table book, which she dedicated to Mother Teresa. 
    
10. Identify the brand which has started to fly the Indian skies? 

 

Ten all-correct entries will receive a copy of Bill Welter and Jean Egmon’s The Prepared Mind of A Leader published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 11 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.