The Strategist Quiz (#185)
- Whose new tagline is “Be What’s Next”?
- What were also known as “jumbles”, “plunkets” and “cry babies” when they were getting introduced in the US?
- Name the brand which was the first to introduce animated characters in television commercials?
- With which brand is this classic ad line associated: “There is no finish line”?
- Which was the first bank in India to introduce debit cards? The same bank has the distinction of being the first to open special accounts for women way back in the 1920s.
- A young physicist working in a New York patent office during the Depression came up with the idea for this invention. He conducted his initial experiments in his in-laws’ kitchen and bathroom. It took shape as a commercial product later in 1960. Name the inventor and his invention.
- Which brand has launched an exclusive virtual club house for men called “Man of the House”?
- Which CEO recently said this of his company: “The challenge is to take a company, which is moving like an auto rickshaw and convert its pace to that of a speeding car”?
- This brand was created in the late 1800s in Brazil based on a Brazilian philosophy called Ginga and its creator is purported to be a deeply religious man who seems to have named the brand after one of the Hindu Gods. Identify it.
- Name the brand from the visual that captures a single alphabet from its name and also its maker. It was part of a recent branding controversy in India. et frots name and also its maker. It was part of a recent branding controversy in India.
| Ten all-correct entries will receive a copy of Stella Minahan and Michael Beverland’s Why Women Shop published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 25 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |