The Strategist Quiz (#213)

 

1. What was the occasion for which the longest red carpet ever was laid out in Cannes, during the 2011 Cannes Lions International Festival? 
    
2. This company was founded by the first user of the 1-800 toll free number as a sales channel in the US. His company’s famous slogan was “leave off the last S for savings”. Name him and his company. 
    
3. Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia? 
    
4. In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it. 
    
5. Quest, Honour and Old Harmony are whose special edition brands? 
    
6. Which brand’s signature line is “Innovators by Tradition”? 
    
7. Which Indian corporation’s motto is derived from the 9th Chapter in the Bhagvad Gita where Krishna says, “I shall take care of the well being of my devotees”? 
    
8. In the 1700s in England, signs were commonly used to mark buildings instead of numbers. Name the bank that still uses the sign on its building its founders moved it to during the same period at Lombard Street, London as its logo even today. 
    
9. Which Indian company is being touted as India’s first ‘billion dollar’ start up? 
10. Which company/brand’s identity is represented by the image below?
    

Ten all-correct entries will receive a copy of J Frank Yates’s Positive Conflict, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 9. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.