WC creates record level of Facebook buzz

Facebook's data team has looked at the overall conversation for the 2014 FIFA World Cup, along with the top social matches and moments, most-talked-about players, the most-engaging content posted by World Cup (WC) athletes etc. Facebook measured the highest level of conversation for any event in history.

From June 12 - July 13, 350 million people joined the conversation, generating 3 billion interactions related to the WC; the final between Germany and Argentina, which makes the match the single most-talked-about sporting event in Facebook history.

Most social World Cup matches
1. Germany vs Argentina final (88 million people with 280 million interactions)

2.Brazil vs Germany semifinal (66 million people with 200 million interactions)

Most Social World Cup Moments
1. Brazil vs Germany semifinal (29'): Sami Khedira scores Germany's fourth goal in seven minutes, giving them an inconceivable 5-0 lead with a full hour remaining.

2. Germany vs Argentina final (full time): The final whistle blows, crowning Germany as world champion for the fourth time.

3. Brazil vs Germany semifinal (26'): Toni Kroos scores his second goal of the match, increasing Germany's lead to 4-0 over a stunned Brazil team and home crowd.

4. Germany vs Argentina final (113'): Mario Götze scores from a beautiful Schürrle cross to give Germany a 1-0 lead over Argentina deep in extra time.

Most Talked About Players
1. Neymar (Brazil)

2. Lionel Messi (Argentina)

3. Cristiano Ronaldo (Portugal)

4. Luis Suárez (Uruguay)

5. David Luiz (Brazil)

Who was talking about the World Cup?
1. Men 18-24 (22% of total World Cup buzz)

2. Men 25-34

3. Women 18-24

4. Women 25-34

5. Men 35-44

Top five countries in terms of unique people:
1. Brazil: 55 million people joined the conversation from June 12-July 13

2. USA: 48 million people

3. Mexico: 19 million people

4. Indonesia: 18 million people

5. India: 14 million people

Top 10 Player Posts for the World Cup (i.e. Top Content):

1. Neymar and Silva selfie on June 21

2. Cristiano Ronaldo posing with melon carving of his likeness on June 21

3. Lionel Messi sharing a photo of himself with Neymar to wish him a speedy recovery on July 4

4. David Luiz wishing teammate Neymar well on July 5

5. Lionel Messi sharing a post-victory shot from the locker room after defeating the Swiss on July 1