Jubilant FoodWorks gain as Domino's ink technology partnership with Zippr

The stock rallied 5% to Rs 1,476 on the BSE in early morning trade.

Jubilant FoodWorks has rallied 5% to Rs 1,476 on the BSE in early morning trade after the company said that Domino's Pizza India has partnered with Zippr, a Hyderabad based startup that is solving the problem of complex addresses.

With this partnership, Domino's consumers will be able to share their address during checkout on its online ordering platform, Jubilant Food Works said in a statement.

The location management platform has developed an 8-character code called a 'Zippr' which replaces the four line address. Now, Domino's online customer will simply use a Zippr code while checking out after placing the order online, instead of entering a four-line address, it added.

Domino's would start Zippr services initially for Delhi NCR users and the same would be rolled out in other cities in the next 15 days.

At 10:06 AM, the stock was up 4% at Rs 1,456 on the BSE as compared to 0.23% decline in the S&P BSE Sensex. A combined 265,401 shares changed hands on the counter on the BSE and NSE.