Idris Elba to drive Jaguar XE to Berlin

Image
Motor Octane Mumbai
Last Updated : Jan 27 2015 | 10:18 AM IST
World-renowned actor and aspiring film maker Idris Elba is set to embark on an epic 1207km road trip in the new Jaguar XE, the most fuel efficient Jaguar ever produced. Driving from London to Berlin in winter conditions, whilst documenting his journey through film, Idris will test the fuel economy credentials of Jaguars new sports saloon.
Speaking about his XE road trip, Idris Elba commented: My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguars incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. Its a real privilege being the first person to take the new XE on a significant road trip across Europe.
The XE is powered by a range of four-and six-cylinder petrol and diesel engines offering a blend of performance, refinement and efficiency and attains a top speed of 250km/hr. From smartphone apps and Wi-Fi to premium audio systems developed with world-renowned experts Meridian the new XE offers a suite of technologies designed to keep you informed and entertained, making every journey even more of an experience.
The short documentary film will be shared in late February, with some teaser footage of trip available from the 10th February across Jaguar social media channels. The Jaguar XE should be launched in India by the end of 2015 or early 2016.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 27 2015 | 10:18 AM IST

Next Story