Speaking at the launch of the dealership in Mangalore, Mr. Eberhard Kern, Managing Director and CEO, Mercedes- Benz India said, Mercedes-Benz India has a strong customer centric approach and the inauguration of this state-of-art new dealership in Mangalore underlines this commitment. We are creating new benchmarks in modern luxury across markets and this new dealership in Mangalore is a reiteration of our pledge to extending the luxury automotive experience. Inauguration of Sundaram Motors Mangalore is part of our 15 in 15 strategy, where we plan to inaugurate 15 new outlets in 2015. Mangalore has been witnessing a steady growth in luxury cars and Mercedes-Benzs presence in this emerging market will provide our discerning customers a luxury car destination, which is created to fascinate and excel in customer delight. In our endeavor to move closer to our customers, both in metros as well in tier II cities, our dealer partners play a very important role, by investing in such world-class facilities and services. We are confident that Sundaram Motors will create more value for our expanding customer base in Mangalore and adjoining markets.
Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, We are extremely delighted with our successful association with an iconic brand like Mercedes- Benz over the years. Mercedes-Benz and Sundaram Motors growth story in India has been strikingly similar and no less than remarkable. We have a strongly presence in the southern market with state-of-art outlets in Bangalore, Coimbatore, Madurai and now Mangalore. With this latest luxury destination in Mangalore we are confident of fulfilling the rising demand for the Three Pointed Star for our potential customers in this market.
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