ABFRL's Madura F and L launches 'Buddy' from SBI across its 1200 plus stores

Madura Fashion and Lifestyle (MF and L), a division of Aditya Birla Fashion and Retail Limited, India's largest pure play fashion apparel company has partnered with India's largest public sector bank - the State Bank of India (SBI), to launch payments through their mobile wallet 'State Bank Buddy' across their retail network to create exciting shopping experiences for customers across the country.

'State Bank Buddy', launched in August 2015, is a new age mobile wallet that has for the first time integrated physical retail customers across Madura F and L's leading brands and retail network in the country.

Madura F and L boasts of a rich portfolio of leading brands, including Louis Philippe, Van Heusen, Allen Solly, Peter England, Planet Fashion, People, The Collective and Hackett London. 'State Bank Buddy' will create a seamless, cashless & secured payment option with Madura F and L's retail customers across its pan India store network.

A unique digital initiative launched by SBI, 'State Bank Buddy' is available in 13 languages and enables everyday payments for customers across services like online shopping, bill payment, travel and hotel bookings and more. This new collaboration will result in creating a powerful and dynamic customer base for both the entities. Madura F and L's extensive store network spread across 1200 plus stores will now tap into SBI's large network of creating synergies for both the entities.

On this occasion, SBI Chairman Arundhati Bhattacharya congratulated the team for a comprehensive vision on payment and emphasized on the need to focus on the Government's Digital agenda to create a cashless society. She said "The Bank will ensure that with Buddy and other digital innovations, the Bank would cater to the needs of every single Indian, staying true to the motto of being the 'Banker to Every Indian'."

Ashish Dikshit, Business Head - Madura Fashion and Lifestyle, Aditya Birla Fashion and Lfiestyle, said, "We are happy to partner with SBI, India's largest bank on its foray into digital payments with our retail network across the country. MF and L's strong brands together with SBI's payment platform will create a delightful shopping experience for all our customers.