Boxing legend Ali signs sponsorship deal with life-style apparel brand 'Under Armour'

Image
ANI Washington
Last Updated : Feb 19 2015 | 4:15 PM IST

American boxing legend Muhammad Ali has reportedly signed a multi-year sponsorship deal with lifestyle clothing maker Under Armour.

According to CNN, Under Armour announced that it would launch a lifestyle apparel line featuring Ali's motivational phrases next month.

The life-style apparel brand considers Ali as one of the most recognized and celebrated figures of all time.

Ali was diagnosed with Parkinson's in 1984, three years after his retirement from boxing.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 19 2015 | 4:07 PM IST

Next Story