Today's men, who have become more conscious about their looks, have taken their beauty parlor visits one step further by opening up for the male brazilian wax or what they call - the "brozilian."

Off Wax and Brow Bar owner Nicky Shore, said that the new trend is the fastest growing service and there are connotations that men's waxing is a sexual thing, but it's about hygiene and confidence, Stuff.co.nz reported.

Shore asserted that a lot of guys are growing up getting teased about being hairy and they're more insecure than we think.

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First Published: Jul 21 2013 | 4:31 PM IST

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