Government officials have denied permission to American rapper Cardi B to trademark her famous catchphrase 'Okurrr'.
The 'I Like It' rapper applied for trademark three months ago for merchandising purpose. The request was denied because it was more common than she thought, according to court documents obtained by The Blast.
In the official papers, U.S. Patent and Trademark officials (USPT) said that Cardi's phrase was considered a "widely-used commonplace expression," after learning that the Kardashian family, as well as Cardi's fans, had used 'Okurrr' over the years, reported People.
The USPT officials explained that Cardi's famous saying "does not function as a trademark or service mark to indicate the source of applicant's goods and/or services" and that it does not stand apart from other similar marks.
Cardi filed the trademark request for two versions of 'Okurrr' -- spelt with 3 R's and 2 R's -- on March 11.
The rapper planned to plaster the phrase on paper goods and also intended for 'Okurrr' to be featured on a clothing line.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
