Bollywood actress and former Miss World Aishwarya Rai Bachchan launched Longines' Dolce Vita in the national capital.
The 41-year-old actress, who personifies the brand's motto 'Elegance is an attitude', thanked the brand for keeping up the association for 16 long years.
Talking about how she associates with the brand, the actress said, "The brand has a traditional presence with designs that are keeping up with times and that's how pretty much the woman I am. I am rooted in traditions, I respect history and at the same time I am woman of today. So, the association with brand is quite comfortable and I am proud to represent it for 16 years."
Making a comeback after five years into the world of cinema, Aishwarya will be seen in Sanjay Gupta's 'Jazbaa' along with Irrfan Khan in lead role.
The movie is all set to release on October 9. (ANI)
By A.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app