Google has reportedly signed a deal with the eyewear manufacturer credited with brands like Ray-Ban and Oakley, for its hi-tech wearable gadget, Glass.
The partnership with Luxottica is set to take Google Glass to a new level altogether, as it would help the search giant to design and produce an exclusive collection of eyeglass frames that incorporate the technology.
According to The Verge, the deal would be limited to the US market and focus on Ray-Ban and Oakley.
Luxottica revealed that the first collection would combine high-end technology with avant-garde design offering the best in style, quality, and performance.
Meanwhile, Google stated in its post that the deal doesn't mean that consumers would be able to see Glass on their Oakleys or Ray-Bans tomorrow, but the deal marks the start of a new chapter in Glass's design.
Recently, Google rolled out first Google Glass frames that could take prescription lenses, apart from offering some frames that were high on designs and styles.
As per a WSJ report, Luxottica is not only the single largest eyewear manufacturer with 12.4 percent marketshare, but it also controls LensCrafters and Sunglass Hut, which would allow it to sell Google Glass in over 5,000 retail stores, the report added.
The internet-connected eyewear would be made available to general public in the coming months for a price estimated at 1,500 dollars.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
