HTC launches U Series of smartphones

HTC Corporation, a leading innovator in mobile and virtual reality technology, unveiled the HTC U Ultra and the HTC U Play smartphones in the Indian market, on Tuesday.

The Phones embody everything that is brilliant, unique, sophisticated and a reflection of everything that is beautiful. Both the smartphones come with beautifully 3D contoured, liquid surface, adaptive HTC U sonic technology for personalised hearing and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, color and detail.

The HTC U Ultra is priced at Rs. 59,990 and the HTC U Play is priced at Rs. 39,990. Both phones come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5 percent cashback on the Market Opertaing Price (MOP) value of both the phones using Standard Chartered Debit or credit card. This offer is valid from March 6- May 31, 2017.HTC U Ultra and HTC U Play will be available in Indian market from March 6, 2017 and mid-March 2017, respectively.

"The launch of the HTC 'U' series marks the beginning of our several exciting launches in India this year. Our focus is on design, quality, HD adaptive audio and Artificial Intelligence integration for the discerning customer looking for a premium product with a global appeal," said Faisal Siddiqui, President-South Asia, HTC.

The HTC U Ultra comes equipped with the dual display, HTC Sense Companion, U Sonic and Voice recognition. The device has BoomSoundTM Hi-Fi edition speakers and camera with 16MP and UltraPixelTM in the front and 12MP UltraPixel main camera to deliver less blur, faster focus, better photos at night. HTC U Ultra and U Play come with a 64GB memory variant.

The HTC U Ultra is available in three colors, which include Brilliant Black, Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2" perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixelTM front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.

The HTC U Ultra and HTC U Play come with the new HTC Sense Companion2 that is your personal companion who is always learning from you; suggesting how you dress warm and leave for work earlier on a snowy day, for example. It reminds you to charge if it figures you need more power to last until you get home. It knows you and is made to evolve and get to know you better over time.

HTC USonic4 analyses your inner ears with a sonar-like pulse, and then adapts to you. It is like having a sound engineer in your phone. The tiny microphones listen for the sonic reflection in your ears - One in the left ear, one in the right analyse the reflected tone to optimise the headsets just for you. Whether you're in a library or at a party, you can adapt your headset to suit noise levels around you.