Idea cuts 67 pct rates on 4G, 3G BIG Internet Packs

Continuing with its efforts to drive mobile internet penetration and adoption across the country, Idea Cellular announced slashing the rates of its 4G, 3G BIG Internet packs by up to 67 percent, providing more value to heavy internet users who consume data packs of 2GB to 10 GB.

Earlier this week, India's fastest growing telecom operator had announced the price reduction by 45 percent in its sachet data packs.

Idea is now offering 10 GB 4G, 3G data pack for just Rs. 990. Idea's 2 GB data is now priced at just Rs. 349, as against the earlier price of Rs. 449. Idea users will now get 5 GB of 4G, 3G data at just Rs. 649, a 67 percent more value than 3GB data earlier.

Idea's new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs and play online games without worrying about data balance.

"While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users," said Chief Marketing Officer Idea Cellular, Sashi Shankar.

"Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfill with the new offers," added Shankar.

Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs. 35 with four weeks' validity, giving prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money.

Currently, new prices and benefits for prepaid have been made live across all Idea 4G and 3G provider circles, and postpaid roll-out is underway.