'Jab Harry Met Sejal' changes marketing grammar, to come with 'Mini trails'

Shah Rukh Khan and Imtiaz Ali, who are all set to introduce their upcoming film 'Jab Harry met Sejal' to the audience, have an unconventional surprise up their sleeves.

As a treat to the audience, director Imtiaz Ali has come up with the idea to showcase what he touts as 'Mini trails'.

'Mini trails' are a series of 30 second clips from the film which will be released first as an introduction to what the film's team has in store to offer.

The 'Dear Zindagi' star says, "The whole idea of 'Mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres."

Adding, "Imtiaz has a special way of writing and shooting his scenes. Even the most simple of scenes have an underlying emotion or a subtext within them. These 'Mini trails' will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw audience closer to Harry and Sejal."

The film, a love story is laden with beautiful music. Each trail from the film introduces the personalities of Harry and Sejal. It will lead the viewers to the dreams and complexities of the two characters.

The first of these trails will be unveiled on June 18.

Imtiaz Ali's 'Jab Harry met Sejal' traces the love story of a Punjabi guy played by SRK and a Gujarati girl essayed by Anushka Sharma.