Apple's Jony Ive, who has often been credited for the company's unique and innovative design language over the last two decades, has been named the Chief Design Officer of the firm.
TechCrunch quoted Apple as saying that the new role will allow Ive to focus entirely on current design projects, new ideas and future initiatives.
The new post elevates him above his previous SVP status, and also places Richard Howarth as the new head of Industrial Design and Alan Dye as head of User Interface.
However, Ive is shedding some administrative and management duties to his two new lieutenants while taking charge of both UI and ID, along with direct control over retail store design around the world.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app