LeEco announces setting up in-house CDNs across 10 locations in India

Global internet and technology conglomerate, LeEco announced setting up in-house Content Delivery Networks (CDNs) in 10 cities across India by the end of 2016.

The internet conglomerate plans to make a significant investment of over 10 million USD to set up this CDN/cloud infrastructure, which will provide content delivery capabilities in linear channel, live events, and video on demand serving both mobile and TV segment, giving consumers a better user experience on LeEco products.

Paving way for technology innovations, the company entered the Indian market early this year, introducing its unique Le Ecosystem model, which is now strengthening its offering to consumers by setting up its own delivery networks to ensure faster and seamless distribution of content to its users.

LeEco expects to reach out to close to 10 million user base in smart devices through their CDN infrastructure in these 10 locations across India.

LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform, which clearly sets apart the company in the technology and internet space in India as well. The in-house CDNs across 10 locations in India (including key cities like New Delhi, Mumbai, Bangalore) will be connected to LeEco's global 650 CDNs through cloud, allowing LeEco smartphone or television users to stream audio, video or internet television content on-demand seamlessly and reliably, wherever they are.

"LeEco's strategic vision in the cloud is unique when compared with competitors, not only in scale but also scope. India will be the second market after China, to have content we provide. We plan to tie up with providers to deliver third party content and are also evaluating producing LeEco's own local content."

"We wish to replicate our successful global ecosystem model in India, offering users a distinct content integrated offering across our devices. The setting up of our CDN infrastructure further reiterates our commitment to build the Le Ecosystem in the country and provide our users with an uncompromised experience. Our ecosystem is aimed at reshaping the boundaries of media and with our 'One Cloud' approach we intend to deliver a premium content experience across every screen," said COO Smart Electronics Business LeEco India, Atul Jain.

LeEco has already announced partnerships with leading content providers Eros and Yupp TV for content on mobile phones. Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming.

Additionally, LeEco is also integrating its own content transcoding solution, compression and clip slicing tools, video resource systems, content management system, and streaming control central all together with the CDN cloud, ensuring an end to end core to support the ecosystem for user's content consumption journey.

LeEco started of building a content library in a grand scale and has more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. LeEco is the industry leader in content quantity and quality.

To add to LeEco's extensive content collection, the company has established its own production house Le Vision

Pictures (LeVP) and acquired Flower Film and TV. LeEco creates new film production pattern in the Internet era and roped in the leading celebrities of the film fraternity in China as directors and art directors.