Magnum Ice Cream, TheLabelLife tie-up to create limited edition fashion collection

After collaborating with some of the most reputed designers from around the globe, fashion world's food favorite - MAGNUM® Ice Cream is now ready to put its most fashionable foot forward here in India too. Today, the premium ice cream brand announced its association with leading fashion brand, TheLabelLife.com.

Magnum along with TheLabelLife.com shares a commitment towards a trend-forward, stylish and desirable lifestyle. The two fashion-forward brands have collaborated to create a signature, limited edition collection that will be available on http://www.thelabellife.com/ starting today, 2nd May, 2017.

Styled by industry experts and the label's Style Editors - Sussanne Khan, Malaika Arora Khan and Bipasha Basu, the collection has design-focused signature pieces along with a personally guided shopping experience.

The stunning collection, inspired by Magnum's latest brand campaign #UnleashYourWildSide ingeniously styled by them includes modern tailoring, bold prints and game-changing silhouettes. Unconventionally juxtaposed to look classic yet wild, every piece has a mysterious yet flirty flare to it. The wearer can experience a sense of empowerment and the release of a fierce persona (that once laid dormant) with this one-of-a-kind collection.

Sumit Mathur, General Manager, Kwality Walls said, "At Magnum, we believe that everyone has an inner beast that lives within us; and this campaign is about daring people to unleash it, seize the day and take that extra dose of indulgence. With our association with TheLabelLife.com, we bring this belief to life, by giving our fans a truly tangible, fashionable way to Unleash Their Wild Side. We are confident that fashionistas nationwide will love this wild limited edition MagnumXTheLabelLife collection!"

"The Magnum collaboration has allowed us to style the bold, fierce woman

of today in a brand new way. In keeping with our brand style of effortless, signature and day to night transitional pieces, we have added a luxurious flair with animal prints and metallics while introducing a new fashion language of how to wear these normally classified party styles on hot summer days," said Malaika Arora Khan.

"My inner beast is definitely the Leopard - sleek, sexy and oh-so-elegant," she added.

"I am naturally drawn towards dark, indulgent hues and aristocratic style - so the Magnum campaign easily resonated with me. You can say, Malaika, Bipasha and I truly unleashed a part of ourselves as we worked around the mood, textures and silhouettes of the collection," said Sussanne Khan.

"I feel closest to a Tigress - brave, empowered and of course wild," she added.

"This wild and wonderful collection of clothing, shoes and accessories has been a delight to work on. From animal print brogues to feathered crystal earrings, the signature pieces are sure to turn heads and make a woman feel fierce and bring out her boldest self," said Bipasha Basu.

"My inner beast would be the Black Panther - majestic, confident and incredibly fierce," added Basu.

Sussanne Khan, Style Editor - House and Home, Malaika Arora Khan, Style Editor - Clothing, and Bipasha Basu, Style Editor - Accessories carefully edit and style design-focused, form function fashion and living elevated essentials that marry runway trends with everyday polish.

Known worldwide as the ice cream synonymous with indulgent pleasure, Magnum® ice cream bars arouse the palate by melding thick, crackling Belgian chocolate with smooth and delicious ice cream. Delicately crafted from only the finest ingredients, Magnum® ice cream is available in four delightful flavors: Classic, Almond, Chocolate Truffle & Chocolate Brownie.