Microsoft has announced its decision to not turn on the "Do Not Track" feature in the upcoming versions of Internet Explorer and Spartan browsers by default.
Microsoft Chief Privacy Officer Brendon Lynch said that the decision was taken in order to abide by the latest draft of the official W3C standard for "Do Not Track," which stated clearly that the signal must represent the user's preference and not the choice of some vendor or institution outside the user's control, reported Tech Crunch.
The "Do Not Track" feature in many popular browsers tells websites and their advertisers that you want to opt out of third-party tracking for advertising purposes. All major browser vendors like, Google, Mozilla, Opera, Apple and Microsoft support this feature but the user's request to not be followed is not necessarily honoured by advertisers as it is no more than a request sent by the browser.
Microsoft started enabling the "Do not Track" feature as the default setting with the rolling out of Internet Explorer 10.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
