Cristiano Ronaldo's brand CR7 is promoting its second collection of underwear by projecting his bare-chested images wearing the skivvies around seven major cities.
Giant posters of the 29-year-old footie ace's hot body, which have been shot by designer Rankin, has graced high-rise buildings in London, Milan, Paris, Berlin, Lisbon, Madrid and New York, showing off red and blue designs, the Daily Star reported.
The Real Madrid star said that he is really proud of his second CR7 Underwear collection and wanted to launch it in a way that was personal to him, and to have some fun with it.
Ronaldo added that the number seven has always been close to his heart, so he was honored to unveil the new collection in seven cities around the globe and it was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app