P & G Health launches Panache for India's Gen X doctors - a first-of-its-kind platform to assist medical students on all-round knowledge of healthcare

Procter and Gamble Health Limited (formerly known as Merck Limited) today announced the launch of Panache - a first of its kind platform to support India's Gen X doctors in their medical education journey.

India has over 65,000 medical students enrolled in 450 medical colleges, amongst whom 30,000 postgraduate students will soon enter the professional world. Intended to supplement their core medical curriculum, Panache aims to assist students in honing crucial skills for holistic patient care viz medico-legal aspects, ethics, role of technology, emotional intelligence, decision making, good communication, teamwork, problem solving and leadership among others. More than 10,200 students have already enrolled for Panache nationwide.

Milind Thatte - Managing Director, Procter and Gamble Health Limited stated, "As India increases access to healthcare, patient expectations of care are rising. Today's doctors require multiple competencies for good practice. P and G Health's Panache goes beyond sharing medical expertise for any therapy area, to help equip the doctors of tomorrow with holistic skills that encompass all aspects of clinical practice."

"We are very thankful for the renowned medical expert panel, who worked with us to design the Panache program to ensure it covers the most relevant skills and topics, and to the Heads of Medical colleges who are partnering with us to take this program to students across the length and breadth of India," Thatte added.

* 1st Round (online): 8th Dec '19

* 2nd Round (online): 15th Dec '19

* Final Round (live): 8th Jan '20 at APICON, Agra

All participating students will have access to tutorials and learning resources on www.Panacheindia.org, as well as workshops conducted by leading experts on medico-legal guidelines, patient-doctor interactions etc.

Participants from more than 250 colleges across 130 cities will go through 2 rounds of online quiz assessments culminating in a live quiz for the final round at the APICON 2020.

All participating students will have access to tutorials and learning resources on www.Panacheindia.org, as well as workshops conducted by leading experts on medico-legal guidelines, and patient-doctor interaction. Top three Panache winners will be offered a scholarship for further education by PandG Health. Underscoring the vital need for such a program in India, Dr Neeta Shah Mehta, Honorary Neurophysician at Bhatia General Hospital, Mumbai and member of the expert-panel for Panache said, "Today, medical students have to develop a well-rounded personality with a sound grasp of both medical and general knowledge."

"Along with diagnosing and treating patients, good communication skills are essential, as is a sympathetic yet firm attitude as doctors help patients and caregivers manage both treatable and untreatable conditions. The skills and topics tested by PANACHE thus have immense practical value, and will help drive better care for patients," Mehta added. For registration/more info on PANACHE, please log on to www.Panacheindia.org.

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