Pakistan Day will for the first time be celebrated at the United Nations as a concert in the general assembly hall on March 23.
The event has been organised by the Pakistan Mission to the UN and famous Pakistani singer Ustad Rahat Fateh Ali Khan will feature in the concert.
Pakistan's Ambassador to the United Nations, Doctor Maleeha Lodhi, said the concert is an effort to present the country's rich culture and image.
"Public diplomacy is the most effective way to win hearts and minds," Dawn quoted her as saying.
The concert titled 'Sufi Night: Music of Peace' is aimed to spread the message of peace and harmony.
The event comes in the wake of Pakistan Prime Minister Nawaz Sharif's repeated urge to its envoys to actively engage in public diplomacy.
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