Pantaloons, Snapdeal tie up to boost online portfolio

India's leading fashion and lifestyle retail format Pantaloons announced its newest partnership with Snapdeal to give a boost to the online shopping arcade.

With Pantaloons boasting a strong fan following on Snapdeal, the tie up will further heighten the excitement amongst customers, who will now be able to buy brands such as Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies.

"Pantaloons is the most loved family retail destination across segments. We are excited to build a new relationship with Snapdeal and reach out to a fresh consumer base in new markets. With our wide range of brands for men, women, kids and infants, we hope to make our consumers more fashionable and stylish," said CEO - Pantaloons, Aditya Birla Fashion and Retail Ltd, Shital Mehta.

He further said that Pantaloons continues to be the preferred 'Retailer of Choice' amongst consumers. Our latest initiative 'Wow Fashion at Wow Prices' is creating considerable excitement amongst our fan followers.

Speaking about the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are excited to partner with Pantaloons to bring their assortment online. We have the widest range of choices for our fashion buying customers and Pantaloons brands will be a great addition to our portfolio. We are confident that this partnership would be well received by the Snapdeal customers across 6000+ towns and cities of India."

The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail. Pantaloons' leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established Exclusive Brands would complement Snapdeal's reach to millions of consumers in the online space.

The association is very promising because of the very DNA of both the partners, Pantaloons has the biggest play in women's apparel, and Snapdeal with its leadership in the online space, together will create new synergies for both players.