Patanjali announces tie-up with Future Group

Yoga Guru Baba Ramdev's Patanjali has tied up with Future Group to sell its products through its outlets at Nilgiris, Food Bazaar, Food Hall and Big Bazaar.

Announcing the tie-up, Ramdev said, "We were looking for a swadeshi retail chain to sell our products and Future Group's Big Bazaar fitted the bill."

"Our objective is to provide healthy food products at the cheapest possible price to the people," added Patanjali's Managing Director Acharya Balkrishna.

Offering products in various categories such as medicine, food items and cosmetics, the company offers 30 different products including mustard oil, flour, butter, biscuits, spices, oil, sugar and others.

Talking about the tie up, Kishore Biyani, Founder and CEO, Future Group said, "Patanjali offers products that are by India for India. All the in line products are healthy and are available at pocket friendly prices."

With revenue of Rs. 2,500 crore, Patanjali's valuation goes up to a whopping Rs 14,000 crore. Patanjali Group is targeting revenues of about Rs. 5,000-10,000 crore in the next few years.