Patanjali prepares to enter consumer sector

Patanjali Ayurved Limited (PAL), which was founded in 1997 as a small pharmacy is all set to enter the consumer sector. The Ayurveda company is going to bring about structural changes in the consumer mindset towards packaged products, especially in categories such as infant care and sanitation.

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Seen as the most diversified consumer goods firm in India, bigger than Jyothi Labs and Emami, Patanjali's products could also act as a risk to competition in the long term. The products are priced lower than those of other players in the market and should be able to influence the price-sensitive consumer easily.

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Patanjali products are also health-driven and have been able to generate more awareness among consumers.

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As per a report by Nomura, the consumer sector continues to be expensive. The sector average is now 32.6 times. Jubilant Foodworks and Emami are the most expensive stocks, trading at 46.9 times and 38.5 times respectively.

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Recently, the Defence Research and Development Organisation roped in Patanjali Ayurved to manufacture some herbal supplements and food products to market in the country and abroad.