Paytm, Cinepolis tie up to expand consumer entertainment avenues

With an ever increasing focus on entertainment arena, Paytm, India's largest mobile payments and commerce platform, has added another feather in their entertainment portfolio by partnering with Cinepolis, the leading international exhibitor in India.

With the collaboration, Paytm users will now be able to book their movie tickets with 236+ Cinepolis screens across Cinepolis, Cinepolis VIP and Fun Cinemas.

"At Paytm, we are committed to bring to our consumers what they love the most. When it comes to entertainment, it goes without saying that online movie ticketing wins the race. With Cinepolis' strong presence across the country, we aim to offer multiple alternatives to our cinema lovers," said Vice President Paytm, Renu Satti."

Cinepolis India is a wholly owned subsidiary of Cinepolis and is the first international exhibitor in India. The company has aggressive plans of rolling out 400 screens by 2017.

Cinepolis in India has been awarded with 'Most Admired Retail Launch' in 2010, 'Most Admired Retailer-Innovation' in 2011, 'Fastest Growing Multiplex Chain' in 2015 and 'Most Admired Retailer-Entertainment' in 2015, 'DLP Marketing Achievement Award' in 2015.

"We are passionate to create the best customer experience for our patrons. Paytm is one of the fastest growing mobile payment and commerce platforms in the country. This strategic partnership will help us increase our online outreach and enhance the overall customer experience," said Business Head-Strategic Initiatives Cinepolis, Devang Sampat.