PropStory now targets Southern India, starts operations in Bangalore

Gurgaon based real-estate information portal PropStory which, deals in providing information around upcoming and developing real estate projects today announces its expansion in Bangalore.

Owing to the 'growth spurt' in the online information consumption pattern of property investors, this startup is all set to tap into the real estate market of the city.

"Our past work with developers in Bangalore like Sobha, Puravankara, and Godrej testifies that the Bangalore market has been the most resilient and well-performing market in the recent years and for a platform like Propstory, Bangalore is the perfect market given that the developers and consumers are increasingly online and prefer digital modes of communication," said co-founder PropStory, Ashish Mahajan.

The PropStory website traffic is in the range of 3,000-4000 user per day, which translates into 1.5 lakh per month. The momentum in traffic on their portal has seen PropStory's revenue growth from Rs.33 lakh in the 2016-17 financial year, to Rs.1.8 crore in 2017-18.

Talking about the future plans, he added that PropStory aims to become the first-of-its-kind digital content marketing platform in India that is working towards bridging the gap between confused buyers/investors and quality real estate projects across the country.