PVR eyes to add 16 more 4DX screens by 2019

PVR Cinemas has inked a deal with CJ 4DPLEX that will enable it to add 16 more 4DX screens at its cinemas, taking the total to an impressive 21 4DX auditoriums in India by the end of 2019.

This strategic deal with CJ 4DPLEX , an innovative cinema technology will help PVR Cinemas to retain its position in Indian market with 21 4DX theatres and become the major provider of 4DX experience in the country.

"We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema, " Gautam Dutta, CEO, PVR Ltd, said highlighting that PVR aims to fulfill this expectation by aligning itself with the world leaders in motion picture technology.

The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre from December 11-14, 2017.

PVR and CJ 4DPLEX initially announced their partnership at CinemaCon in 2015. The deal marks an extended association between the two leading players as PVR cinemas previously have three 4DX screens operational in the country at Noida, Mumbai and Bengaluru and furthermore, plans to add two more screens soon.

Both the partners now plan new roll-out for 4DX at PVR Cinemas theaters in Delhi, Gurgaon, Bengaluru, Mumbai, Chandigarh, Pune and others.

"Following the last year's announcement, we are extremely pleased to announce our further expansion with PVR Cinemas at this CineAsia. It is a definitely meaningful event for us that the largest cinema exhibitor in India recognized 4DX as the pioneer of the innovative cinema technologies and decided to expand our network for two years in a row," Byung Hwan Choi, CEO of CJ 4DPLEX said.