Spruce Shave Club to launch American quality razors at affordable price points

The Indian FMCG market and interestingly the long ignored men's grooming market is seeing a huge spurt in demand. Rising consumer lifestyle expectations and increasing disposable incomes in urban areas coupled with growing image and appearance awareness among men is driving the growth of men's grooming products all over the world and the Indian male is not willing to be left far behind.

"He wants to bring India a smarter way to shave. The Indian market has had a monopoly in the shaving cartridge market for years and he feels that Spruce Shave Club is well placed to capture a good part of that market. The world is moving towards online sales and India is not going to be any different," said CEO and Founder of Spruce Shave Club, Aditya Advani.

"Everyone wants to buy reliable products in the comfort of their homes without going through the hassle of driving to the crowded market, finding parking and struggling through the stores," added Aditya Advani.

Having partnered with one of the largest manufacturers of shaving razors in the world, he wants to deliver the high quality American razors to everyone's doorstep 30-40 percent cheaper than top brands.

"Since we are sourcing directly from the factory, we can offer much better prices than the top brands. And then there is more to us than just razors. We offer a complete shaving solution with the addition of exclusive herbal shaving gels and post shave balm to add to our repertoire. The completely customized subscription plans allow the customers to build their own box based on the products of their own choice and eliminates the hassle of purchasing multiple times and having to remember to order every time," added Aditya.

"They have the flexibility for everyone's needs and the price to suit every pocket. All subscriptions come with free shipping too. You can simply choose the razor and gels you want and how often you want it over the next year and then forget about it. It will be delivered free of cost to your doorstep at regular intervals," he said.

According to Aditya, Euromonitor has estimated the Indian men's grooming market is projected to touch sales of Rs. 14,200 crore by 2020, up from Rs. 3,000 crore in 2010 and Rs. 7,500 crore in 2015. And of this market, shaving accounted for 42 percent of the sales and blades accounted for 18 percent of the sales and razors 16 percent.

He says that Spruce Shave Club will be constantly adding new products to capture a sizable share of this market and we aim to be in 1,00,000 Indian homes by next year.